My Own Branding.

I am passionate about perception. Perception, to me, creates an unquenchable thirst; the more I drink, the thirstier I feel. The way you live your life and see the world revolves around perception. A personal belief of mine is to try to walk a day in someone else's shoes and the way you will see the world, will open your eyes to so many differing points of view. I feel an exhilaration knowing there are so many parts of the world I have yet to explore. I constantly find myself striving to gain more and more knowledge about the world we live in every single day of my life. As I feel trapped in this web of constant thirst for more knowledge, more experiences, the thought of traveling the world feels as though I will be filling a void within myself. The trips I have taken so far have been such memorable and eye opening experiences. I am passionate about seeing new parts of the world and discovering all the earth has to offer. This passion is the reason why each one of these trips I have taken have given me a whole new outlook on the world. When creating a brand revolving around myself, I can not think of anything better than to build it around something I am passionate about. I then came up with the idea of “from my POV” in order to incorporate my qualities of being very observant, and open minded when it comes to discovering the world.

With the idea of creating my own personal travel blog, the concept is to produce content around trips I have been on with my personal takes, recommendations, and opinions. I came up with this idea because I know I personally enjoy hearing from others on their experiences on something I may have done before. Or even if it is something I have done before, I enjoy comparing my own opinion with others. I believe my very observant qualities will produce interesting content that will attract others like me who also enjoy seeing things from other points of view. With the creation of the blog I intend to project a very inspiring and open minded brand voice. As I am someone who is obsessed with trying new things and stepping out of my comfort zone, I feel as though that is exactly what I want my audience to reach for.

One thing I am certain that I must achieve in my life is the feeling of never being bored in what you are doing. I have such a passion for life and all there is to offer that I know I will be my happiest constantly exploring and discovering. I plan to never settle for something that I am not absolutely passionate about when it comes to my career and anything I plan to do. I hope to see as much of the world as I possibly can, constantly changing my perspective on everything that goes on around me. Although it may be unrealistic to some, the goal of always being passionate about what I am doing is something I am determined to make happen and be consistent throughout my life.

With this project, the target audience I am hoping to reach is people who also have a similar zest for spontaneity and all life has to offer. I hope to reach people who may need some inspiration to go and try new things. Although on my site my posts are vacations and that is not always attainable, I feel as though I properly communicated my voice of just inspiration in general. My site is not just a brag of vacations I have been on, but is a small compilation of how much life has to offer us. With only two posts, I gave so many examples of new things to try and experiences that others would enjoy. I am very hopeful that this content would resonate with those with similar passions as me.

When it comes to professionals and influencers I feel would be best fit for collaboration, many come to mind. The first is a site called, “We Are Travel Girls.” This is a site that I have seen before that is a community created to share advice and tips for female travelers. This is a very similar concept to the content I have produced in my opinion. I believe if I were to be featured on a site as such, my content and ideas would be shared to a much bigger platform. I also feel like it would be beneficial to collaborate with companies that would offer sponsored posts. For example I can create a travelers survival pack with sponsored items that I can recommend to my platform. A final thing that I would hope to do is related to the rise of travel marketing. I would hope to partner with companies such as Benefit Cosmetics or Revolve as they are known to send influencers on vacation. It is a mutually beneficial relationship as we would be building off one another.